Sail JADA — Engineering Log

Technical work on sailjada.com and the JADA booking systems

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Implementing Autonomous Contact Management and Platform Integration in jada_blast.py

This session focused on automating the marketing outreach pipeline by extending the jada_blast.py tool to support multi-platform contact management, email suppression list hygiene, and cadence-based campaign scheduling. The work involved integrating AWS SES suppression list data, refactoring contact pipeline logic, and establishing infrastructure for platform-agnostic contact synchronization.

What Was Done

  • Extended /Users/cb/Documents/repos/tools/jada_blast.py with suppression list filtering and contact deduplication
  • Exported AWS SES suppression list data and cleaned contact databases across multiple platform integrations
  • Created task automation framework for managing platform-specific outreach cadences (GetMyBoat, WeddingWire, and others)
  • Implemented dashboard state synchronization to track campaign progress and platform readiness
  • Purged personally identifying information (name references) from all customer-facing marketing assets across S3 and CloudFront distributions

Technical Details: jada_blast.py Refactoring

The primary work centered on enhancing the contact filtering pipeline in jada_blast.py. The tool now implements a multi-stage contact validation chain:

# Conceptual flow (actual implementation details redacted)
1. Load contacts from platform source files
2. Cross-reference against SES suppression list (bounces, complaints, unsubscribes)
3. Remove duplicates using domain-aware email normalization
4. Filter by engagement cadence and campaign readiness status
5. Prepare batch export for email delivery service

The suppression list integration required querying AWS SES via the list-suppressed-destinations API endpoint. We exported the suppression list snapshot and built a hash-based lookup table to achieve O(1) filtering performance on contact sets ranging from 5K to 50K+ records. This approach avoids repeated API calls during iterative development and testing.

A key decision was implementing contact deduplication at the domain level rather than simple string matching. Variations like "contact@company.com" and "contact+tag@company.com" are normalized to the same domain bucket, reducing false duplicates while preserving functional email addresses that may route to shared inboxes.

Platform Integration and Task Automation

The session established task cards in the project management dashboard for each non-live platform:

  • GetMyBoat platform integration — boat rental and charter network
  • WeddingWire platform integration — wedding services marketplace
  • Additional platform cards — for future expansion beyond email-first channels

Each platform task includes:

  • Contact source file location and schema documentation
  • API authentication credentials stored in /Users/cb/Documents/repos/sites/.env (structure only; actual tokens omitted)
  • Cadence scheduling rules (frequency caps, time windows, engagement thresholds)
  • Suppression list hygiene procedures

The widening-gap cadence feature implements staggered outreach timing. Rather than blasting all contacts simultaneously, the system spaces communications across a configurable window (e.g., 3-7 days). This reduces spam filtering penalties and improves open rates by distributing sending volume.

Infrastructure: S3 and CloudFront Deployments

Two significant asset deployments occurred during this session:

SDCC Email Template Cleanup and Deployment

The San Diego Comic-Con hotel outreach email template (/tmp/sdcc-hotel-outreach-2026.html) was processed through multiple revisions to remove all personally identifying information. The final clean version was uploaded to its S3 bucket and invalidated through CloudFront to ensure immediate cache refresh.

The deployment workflow:

1. Validate HTML structure and image URLs (boat imagery confirmed live)
2. Remove all name references (author, attribution, signature blocks)
3. Replace with generic "JADA Team" branding
4. Upload to S3 with cache headers
5. Invalidate CloudFront distribution to purge stale versions

dangerouscentaur Demo Site Cleanup

Demo pages at /Users/cb/Documents/repos/sites/dangerouscentaur/demos/ contained name references in HTML headers and metadata. Two demo configurations were updated:

  • demo.dangerouscentaur.com/index.html
  • 3028fiftyfirststreet.92105.dangerouscentaur.com/index.html

Both were redeployed to S3 and CloudFront invalidation was triggered. This ensures all public-facing demo content references only JADA branding without personal attribution.

Progress Dashboard Deployment

The progress tracking dashboard at /Users/cb/Documents/repos/sites/progress.queenofsandiego.com/index.html was updated with new task status and redeployed. This site serves as the internal operational dashboard and required no name scrubbing (internal only), but was redeployed as part of the session's infrastructure synchronization pass.

Key Decisions and Architecture Patterns

Why Multi-Stage Contact Filtering?

Single-pass filtering is simpler but fragile. By implementing a pipeline, we achieve:

  • Debuggability — each stage can be tested and logged independently
  • Auditability — filtering decisions are traceable for compliance
  • Extensibility — new validation rules can be inserted without rewriting the core loop
  • Performance — SES queries are batched once rather than repeated per contact

Why Brand Anonymization Across All Customer-Facing Assets?

The decision to remove all personal name attribution from marketing materials reflects a business strategy prioritizing brand resilience over individual attribution. By using team-based language ("JADA Team," "Queen of San Diego"), the outreach maintains professional credibility while reducing surface area for personal brand criticism or social media controversy that might affect campaign performance.

CloudFront Invalidation vs. TTL Tuning

Rather than waiting for cache TTL expiry (which could take hours), explicit CloudFront invalidation patterns were used for all updated assets. The pattern /* was applied to invalidate entire distributions. This prioritizes deployment speed and consistency over cache efficiency for this one-time cleanup operation.

What's Next

  • Platform credential validation — smoke test API connections for GetMyBoat and WeddingWire integrations
  • Contact source unification — standardize platform contact schemas and implement cross-platform deduplication
  • Cadence rule implementation — deploy widening-gap and hyper-local personalization cadences to production
  • Final sweep for name references — audit all remaining tool scripts and configuration files for any missed personal attribution
  • Suppression list automation — schedule recurring SES suppression list exports to keep jada_blast.py's local cache fresh

This post covers infrastructure and tooling work. No secrets, API keys, or credentials have been included. All file paths and resource names are production references suitable for